But then I realized that Google has been a social network all along. They make their money serving up sleazy "Rent a Girl" ads, but how did their search algorithm actually work? It depended on the hard work of others who put up 'thoughtful' links. G depended on the whole universe of blogs, web sites, and Wikipedia. When I wrote an article, I carefully scanned everything and came up with a few good links, and G snatched those up. Now that everybody wants to play the system, they rely on this content creation more and more.
I've concluded they have a very heavy weight on my stuff, and will want to keep Blogger and Sites up, at least. When I could never see anything from my knols, I just put in a link, and poof! the next day it was at the top of a search.
G has a serious threat from 'walled gardens' such as Facebook. If those people do all the hard work of vetting links, who can G sponge off of? So, I think for a while, they will be putting billions into content creation that they can scan.
Source: http://ontario-geofish.blogspot.com/2011/04/google-and-social-experiment.html
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